Review of brand positioning vs. competitors, core consumer target, business model, marketing plan, historical media campaigns & assets, digital & social media platforms, website metrics, agency partnerships, branded content etc.
Outline key issues that should be addressed in meeting the business and marketing objectives, then align on the priorities and next steps for addressing them
Develop & align on strategic and operational plans, through an independent consulting project, team project or interactive workshop
Implement strategic plans through a structured processes for effective monitoring against pre-established key performance indicators
Translate results into actionable next steps, creating a test and learn approach for continuous improvement on baseline key performance indicators